The decision to use a mobile marketing campaign can greatly benefit most businesses. A successful mobile marketing campaign does require that you do your research to get the best results. So where do you start? How do you use mobile marketing to increase your profits? The tips below provide a good background on mobile marketing options.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it. It is important to offer up a little as a means to get a lot. Your customers will be looking for incentives in your campaigns. Incentives can by things ranging from weather reports to traffic updates. Offering a coupon will increase consumer response while promoting your campaign. Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. If people feel that your mobile campaign could be helpful, they are likely to sign up. Let customers know your mobile site is a fun way to learn about updated offers. If there is a call to action in your mobile campaign, promote it to increase the success rate. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. This comprehensive approach will allow your marketing to reach the most customers, and provide them the most chances to accept your offer.
Consider including promo codes that offer discounts as a part of your mobile marketing strategy. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons. You always have the option of sharing apps with your customers, but were you aware that you can create the majority of these applications yourself? Improve your marketing strategy by offering a special app for your customers only. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing.
A standalone platform for mobile devices needs to have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it. Avoid developing an entire business around your mobile platform.
Make sure you give A/B testing a try with your mobile page. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Come up with two versions of landing pages and see which nets more transactions. Going forward, use the most successful page.
Utilize an A/B testing process on the homepage of your mobile site. Mobile pages need to be tested for usability, just as much as any other web page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. Proceed to move forward using the most successful one.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. By doing this, you can ensure that your marketing communications are actually welcomed by the recipients. Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
Use MMS messages to offer deals and promotions. This can attract new customers or reward your existing customers in some way. Include promotional codes with the coupons you send. Codes that can be tracked can easily be linked to your online product pages. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.